Food Blogging Tips and Tricks

Julie's Family Kitchen
Food blogging requires a wide skill set, food photography, recipe testing, recipe writing and editing just to name a few. Here I’m going to share with you some tips and tricks used by food bloggers. I’m not an expert but these are things I’ve learnt since I started blogging. I hope you find it useful.

Some of these might seem a tad obvious but in that rush of trying to get out your blog post it’s easy to forget or accidentally miss something out.


  • Structure you recipe to includes a list of ingredients, number of servings and a method.
  • List your ingredients in the order that they are going to be used, make sure every ingredient is included.
  • Be as specific as you can with quantities, rather than say half a tin of chopped tomatoes state half a 400g tin of chopped tomatoes.
  • If you know an ingredient is hard to find, say where you buy it from.
  • Make it clear what type of oven you are using e.g gas or fan oven. Quoting the appropriate temperature and whether you need to pre heat it.
  • With baking recipes always state the cake tin size, it’s so important for a successful result.


  • Try to photograph your food in natural light, it always looks more appealing in a naturally lit environment. It’s particularly difficult in winter but make the most of those precious daylight hours.
  • I use white foam boards to bounce light back onto the food, they are also useful in creating a neutral or blank background.
  • Think about presentation, styling can be great but don’t go overboard.
  • Use props that enhance the mood or the setting. A drink, cutlery or the ingredients work well. Just experiment, to see what you like best.
  • I take lots of photos varying the composition of the food and any props. Β I then edit the photos on my Mac book to make the best of the photos I’ve taken.
  • Look at and Pinterest for inspiration but try to develop your own style.
  • A couple of my first accepted Foodgawker submissions were taken using my iPhone, that said I now have a Nikon D3200 dSLR camera I’m getting to grips with.
  • I recommend that you watermark you photos with your blog name.

Further recommended reading

  • Plate to Pixel by Helene Dujardin.
  • Food Blogging for Dummies by Kelly Senyei.
  • Other food blogs but don’t copy just be yourself.

I’ll back with more recipes and reviews very soon.

Until then.



13 thoughts on “Food Blogging Tips and Tricks

  1. EmmaMT from says:

    Love these tips – especially the one about shooting in natural daylight. I follow a few bloggers who obviously have to take photos in the evening after work and I know their bakes would look tons better if they were shot during the day. I suppose it’s just not always possible.
    I work from home and have had biscuits sitting around for days with a ‘don’t eat’ sign on them till I can get a moment to shoot them. I think we need more hours in the day!


    • Julie McPherson says:

      Hi Emma

      I’m looking forward to the spring, as the opportunity to take better photographs is greater. I guess I’m lucky too being a stay at mum I can fit in blogging around my home life and looking after the children. x

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